Guided by our brand slogan “The Power to Surprise,” Kia Motors is
dedicated to providing customers with products and services that exceed
expectations,
and the year 2012 was full of surprising new achievements.
and the year 2012 was full of surprising new achievements.
In 2012, we once again toppled our previous year’s best-ever global
sales record by delivering 2.72 million vehicles. Kia has also
experienced dramatic qualitative improvement to the brand. Kia Motors
entered the ranks of the world’s top 100 global brands according to
Interbrand’s Top 100 Best Global Brands list,
debuting in 87th place with brand value of US$4.1 billion.
debuting in 87th place with brand value of US$4.1 billion.
This year, we will continue to surprise our customers by launching
amazing new vehicles such as next generation versions of the Carens,
Cerato (Forte) and Soul,
in addition to upgraded versions of the Cadenza and Optima.
in addition to upgraded versions of the Cadenza and Optima.
With a strengthened model line-up, 2013 will be a year of
consolidation with focus on qualitative growth in all areas of the Kia
business as the global automotive industry enters a period of market
instability.
As renowned management consultant, educator, and author, Peter Drucker,
once said, “there is no business without a customer,” we at Kia will strive to provide customer-centric sales and service activities to deliver coherent messages via integrated marketing communications.
once said, “there is no business without a customer,” we at Kia will strive to provide customer-centric sales and service activities to deliver coherent messages via integrated marketing communications.
I thank all of your ongoing encouragement and interest in the Kia brand and,
on behalf of our global Kia employees, I look forward to meeting the needs and expectations of our customers in the year to come.
on behalf of our global Kia employees, I look forward to meeting the needs and expectations of our customers in the year to come.
Sincerely yours,
Source : http://www.kia.com
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